British and international clothing brands killing it on Instagram

Instagram is where all the cool kids are hanging out these days — and that definitely goes for clothing brands, too. If you have a fashion brand, one of the very best ways you can promote it is by having a strong presence on this platform.

According to a recent study, users engage 25% more with brand profiles on Instagram than on any other social network. Not to mention that this year, the network owned by Facebook implemented shopping features and surpassed the 1 billion users mark. Considering it’s free, for small clothing brands, there’s no better strategy than to open an account and start gathering more followers.

If you want to learn how to sell T-shirts there (like how to set up your own Instagram clothing ads), you can check out our guide by heading this way. But in this post, we’ve gathered 50 of our favourite accounts run by fashion labels. These are brands that have mastered the art of content curation and constantly update their feed with amazing images.

Check out this brand list* to see who we think are the unique clothing brands worth following:

Clothing Brands Based in the UK

A Cold Wall

According to its founder, A Cold Wall is a ‘curated product of British culture birthed out of the respected fields of fashion design, installation art and material study’. Their Instagram account stands out for its minimalism and sleekness.

Alex Mullins

This designer reinterprets casual wear for both men and women. His love of prints and streetwear makes the brand stand out.

Alma de Ace

Don’t be fooled by the fresh California looks. This brand is made in the UK.


Offering more than 20,000 vintage and used pieces of clothing, ATIKA has become a great alternative to fast-fashion. More than a store, it has become a cultural hub.


This British label describes itself as somewhere between the kerb and boutique. A must for fans of urban fashion.

Charles Jeffrey

With a style that’s reminiscent of a young John Galliano, this designer has been taken the last few London Fashion Weeks by storm. Don’t forget to check his Instagram account for the latest inventions of his brand LOVERBOY.


Their name may suggest that they’re Swedish, but they’re based in the UK. CMMN SWDN offers an understated fashion with a dash of streetwear.

Craig Green

In the span of a few years, Green has made a space for himself in the very selective world of British high-fashion. If you’re into contemporary art and fashion, then you’ve just found your new favourite Instagram account.

Daniel W. Fletcher

According to Highsnobiety, Daniel W. Fletcher is one of the designers who’s reinventing the male suit. It’s high fashion but with an approachable sensibility.

Dream but do Not Sleep

If you’re into streetwear and 90’s nostalgia, look no further. This brand has got all the vintage prints and references you will ever need.

Edward Crutchley

You may have not heard of him but this Saint Martins graduate has collaborated with names such as Kanye West and Louis Vuitton. Crutchley’s design honours the past while experimenting with shapes and materials.


This shop in East London has become a hub for everything cool. Their curated selection of clothes and other articles for sale are second to none.

Grind London

If it’s printed T-shirts what you like, then you need to check Grind London. This brand has earned a cult following over the years and for good reason. Their designs are like nothing else out there.


Based in Yorkshire, these tees are modelled by guys with a lot of tattoos with a large helping of personal style.

Kokon To Zai

Thanks to their unique collection of pieces, this shop in Soho has become a reference in the British streetwear scene.

Lazy Oaf

Independent and based in London, this brand looks at life through a colourful and at times kitschy lens. 


Maharishi was founded by Hardy Blechman in 1994 with the purpose of creating high-quality utilitarian clothes. The garments are made of organic cotton, natural fibre hemp and upcycled military clothing.

Matthew Miller

Worn by the likes of Hector Bellerín, this fashion designer is leaving his mark in the British fashion scene. Unlike other designers who only share pictures of their clothes, Miller also posts images that inspire him. 


Inspired by London’s urban culture, this brand offers streetwear to a global scene. It is their belief everyone deserves well-designed clothes — not just an exclusive few.

Nicholas Daley

From Japanese pop culture to reggae, this designer draws inspiration from many sources. More than clothes, this is a lifestyle brand.

Nigel Cabourn

Thanks to avoiding trends and sticking to the basics (well-made classic pieces), this designer has amassed a cult following over the years. Looking at Cabourn’s work, it is impossible to miss the workwear and nautical influences. 


What can be said about Palace that hasn’t already been said? With over a million followers, love it or hate it, this brand is a leader in the industry.


This brand hasn’t been around for as long as others on this list but that hasn’t stopped it from creating some iconic designs. We’re particularly fond of the tongue-in-cheek references to 90’s TV shows.


As described by themselves Satta is ‘inspired by nature and captivated by the city.’ Not hard to guess looking at their earthy tones and minimal pictures.

Shop Floor Whore

If you can get past the name, this brand offers a lot of options for those looking to add some bubblegum urban style to their wardrobe. Not to be missed, smiley crystal earrings.

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